Recruitment / HR:
01162746404 (Mon - Fri, 8:30 - 5pm)

Privacy Policy


Information about the company

Prime Life Ltd was established as a residential care provider in 1984.  Prime Life works with private clients, local authorities and NHS partners to deliver trusted nursing and residential care, for over 2000 clients across 52 care home sites. Prime Life is committed to providing high-quality services to all clients whilst maintaining supportive workplaces for its employees.


We are a limited company registered under Companies House Number 02779611

Registered address: Caernarvon House, 121 Knighton Church Road, Leicester, LE2 3JN

We are regulated by the Care Quality Commission or CQC in England.


What this Privacy Policy Covers

We understand that your privacy matters, and you want to understand what happens with it. This privacy notice therefore will cover how your data is collected, stored and what happens next, as well as your rights and how you can contact us.


What is personal data and what are your rights?

The General Data Protection Regulation or GDPR, as part of the EU Regulation of 2016, “includes information to natural persons who can be identified or who are identifiable, directly from the information in question; or who can be indirectly from that information in combination with other information”.


Personal data, therefore, is something that can identify you. Identifiers, therefore, may include name and contact details, as well as others such as identification numbers, location data, and online identifiers.


Your rights, under GDPR, include the following:


How do we collect personal data, and what do we collect?


The data we collect may vary depending on the relationship you have with us:


Residents - as a care provider, we must collect some personal information on our Residents, including personal health information, which is essential to our being able to provide effective care and support. The information is contained in individual files (manual and electronic) and other record systems, all of which are subject to strict security and authorised access policies.

Employees and volunteers - we operate a recruitment policy to comply with the regulations in which all personal information obtained, including CVs and references, is, as with Residents’ information, securely kept, retained and disposed of in line with the GDPR. All employees are aware of their right to access any information about them.

Third parties - all personal information obtained about others associated with the delivery of the care service, including contractors and suppliers will be protected in the same way as information on Residents and employees.


Sometimes your personal data is obtained from the following third parties (depending on your relationship with us):


We may also process certain sensitive categories of information for specific and limited purposes, such as making our services accessible to Residents. We will only process special categories of information where we’ve obtained your explicit consent or are otherwise lawfully permitted to do so. This may include:


How do we use your personal data?

Under the GDPR, we must always have a lawful basis for using personal data. This may be because the data is necessary for our performance of a contract with you, because you have consented to our use of your personal data, or because it is in our legitimate business interests to use it. Your personal data may be used for any of the following purposes:


How long will we keep your personal data?

Personal data will be kept for the period of the service delivery to the service user, plus 6 years after the last date on which the service is delivered.


How do we store and transfer your personal data?

Records may be on paper or electronic or a mixture of both, and we use a combination of working practices and technology to keep your personal data confidential and secure.


What about 3rd parties?

We only share the personal information of Residents, employees and others with their consent on a “need to know” basis, whilst observing strict protocols. Most information sharing of Residents’ information is with other professionals and agencies involved with their care and treatment. Likewise, we would not disclose information about our employees without their clear agreement, for example, when providing a reference.

In some limited circumstances, we may be required legally to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.  

How can you gain access to your personal data?

If you would like to gain access to your personal data, as your right, you are able to get in touch with us and request this from us.

All requests should be made in writing and sent address to the Data Protection Officer as stated below via email or to the postal address also listed below.


Contact information

Our contact details are:


Email Address:

Telephone Number: 0116 270 5678

Address: 121 Knighton Church Road, Leicester, LE2 3JN


Changes to this privacy notice

Changes to General Data Protection Regulation or GDPR, will be monitored regularly, and this privacy policy will be updated accordingly.



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As of 26th May 2011, we are required under EU law to tell you what cookies and other local shared objects this site sets. Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that


Analytics cookies

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All three cookies are associated with Google Analytics and are used to track website hits, sessions and search items. These cookies can be refused by using an adblocker (as they commonly block analytics scrips), or by turning on "Do Not Track" settings in your web browser.


These cookies do not affect your ability to browse the site, so disabling them should have no affect on functionality.


Important Cookies

  Session Cookies

We use session cookies to track information about the captcha you might see while filling out a form, captchas are used to prevent our forms from being abused by bots or spammers. Blocking session cookies will prevent all contact forms on the site from being submitted, but the rest of the site will remain functional.


Other Information We May Use

Your location information may be collected when utilising the geolocate function on the maps, this is only used to provide accurate search information and is not tracked by us.

When sending applications or general enquiries through contact forms on the site, your name and some contact details will be required by us to get back in contact with you.