Information about the company
Prime Life Ltd was established as a residential care provider in 1984. Prime Life works with private clients, local authorities and NHS partners to deliver trusted nursing and residential care, for over 2000 clients across 52 care home sites. Prime Life is committed to providing high-quality services to all clients whilst maintaining supportive workplaces for its employees.
We are a limited company registered under Companies House Number 02779611
Registered address: Caernarvon House, 121 Knighton Church Road, Leicester, LE2 3JN
We are regulated by the Care Quality Commission or CQC in England.
We understand that your privacy matters, and you want to understand what happens with it. This privacy notice therefore will cover how your data is collected, stored and what happens next, as well as your rights and how you can contact us.
What is personal data and what are your rights?
The General Data Protection Regulation or GDPR, as part of the EU Regulation of 2016, “includes information to natural persons who can be identified or who are identifiable, directly from the information in question; or who can be indirectly from that information in combination with other information”.
Personal data, therefore, is something that can identify you. Identifiers, therefore, may include name and contact details, as well as others such as identification numbers, location data, and online identifiers.
Your rights, under GDPR, include the following:
- You have the right to be informed about the collection and use of your personal data by us; if you do have any queries please do not hesitate to contact us
- You have the right to have the personal data we have regarding you, to be rectified if it is inaccurate or incomplete
- You have the right to be erased from our systems if you ask us to do so; this will be done so upon request through deletion of appropriate disposal of your data
- You have the right to restrict or prevent the processing of your personal data
- You have the right to data portability; this means that if you have provided personal data to us directly, you are able to “obtain and reuse this for your own purposes across different services, including moving, copying and transferring it from one IT environment to another in a safe and secure way, without affecting its usability”
- You have the right to object to us using your personal data for any purpose(s)
- You have the rights related to automated decision making, including profiling; we, however, do not use your personal data in this way
How do we collect personal data, and what do we collect?
- We collect personal data in all formats including verbal, manual paper-based, via our website through contact forms, and other electronic forms.
- With residents, we may continue to build on information through the process of care, and care plans.
- With employees, personal information is gained directly and with consents e.g. references and DBS
- With recruitment, we seek applicants' consent to gain the information needed by us during the application process.
- All personal information obtained will be strictly treated under GDPR.
The data we collect may vary depending on the relationship you have with us:
- Basic personal information, including name and address, date of birth and contact details
- Financial information, including account and transactional information and history
- Information about you and your family; such as dependents, marital status, next of kin and contact details
- Information about your preferences and interests
- Visual images, such as copies of passports
- Details of any services you have received from us
- Information we receive from other sources, such as government departments and healthcare providers
- Our correspondence and communications
Residents - as a care provider, we must collect some personal information on our Residents, including personal health information, which is essential to our being able to provide effective care and support. The information is contained in individual files (manual and electronic) and other record systems, all of which are subject to strict security and authorised access policies.
Employees and volunteers - we operate a recruitment policy to comply with the regulations in which all personal information obtained, including CVs and references, is, as with Residents’ information, securely kept, retained and disposed of in line with the GDPR. All employees are aware of their right to access any information about them.
Third parties - all personal information obtained about others associated with the delivery of the care service, including contractors and suppliers will be protected in the same way as information on Residents and employees.
Sometimes your personal data is obtained from the following third parties (depending on your relationship with us):
- Her Majesty’s Revenue and Customs (HMRC), Department of Work and Pensions (DWP) and other government departments
- Health Service (NHS), Care & Quality Commission (CQC) and other healthcare National providers
- Clinical Commissioning Groups (CCGs) and Local Authorities (LA)
- Emergency services (police, fire and ambulance)
We may also process certain sensitive categories of information for specific and limited purposes, such as making our services accessible to Residents. We will only process special categories of information where we’ve obtained your explicit consent or are otherwise lawfully permitted to do so. This may include:
- Information about racial or ethnic origin, religious, political or philosophical beliefs
- Physical or psychological health details or medical conditions
How do we use your personal data?
Under the GDPR, we must always have a lawful basis for using personal data. This may be because the data is necessary for our performance of a contract with you, because you have consented to our use of your personal data, or because it is in our legitimate business interests to use it. Your personal data may be used for any of the following purposes:
- providing and managing your account
- supplying our services to you. Your personal details are required in order for us to enter into a contract with you
- personalising and tailoring our services for you
- communicating with you. This may include responding to emails or calls from you
- supplying you with information by email AND/OR post that you have opted-in to (you may unsubscribe or opt-out at any time by contacting us).
How long will we keep your personal data?
Personal data will be kept for the period of the service delivery to the service user, plus 6 years after the last date on which the service is delivered.
How do we store and transfer your personal data?
Records may be on paper or electronic or a mixture of both, and we use a combination of working practices and technology to keep your personal data confidential and secure.
What about 3rd parties?
We only share the personal information of Residents, employees and others with their consent on a “need to know” basis, whilst observing strict protocols. Most information sharing of Residents’ information is with other professionals and agencies involved with their care and treatment. Likewise, we would not disclose information about our employees without their clear agreement, for example, when providing a reference.In some limited circumstances, we may be required legally to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.
How can you gain access to your personal data?
If you would like to gain access to your personal data, as your right, you are able to get in touch with us and request this from us.
All requests should be made in writing and sent address to the Data Protection Officer as stated below via email or to the postal address also listed below.
Our contact details are:
Email Address: JayHairsine@prime-life.co.uk
Telephone Number: 0116 270 5678
Address: 121 Knighton Church Road, Leicester, LE2 3JN
Changes to this privacy notice
_ga, _gid, _gat_gtag..
All three cookies are associated with Google Analytics and are used to track website hits, sessions and search items. These cookies can be refused by using an adblocker (as they commonly block analytics scrips), or by turning on "Do Not Track" settings in your web browser.
These cookies do not affect your ability to browse the site, so disabling them should have no affect on functionality.
Important CookiesSession Cookies
We use session cookies to track information about the captcha you might see while filling out a form, captchas are used to prevent our forms from being abused by bots or spammers. Blocking session cookies will prevent all contact forms on the site from being submitted, but the rest of the site will remain functional.
Other Information We May Use
Your location information may be collected when utilising the geolocate function on the maps, this is only used to provide accurate search information and is not tracked by us.When sending applications or general enquiries through contact forms on the site, your name and some contact details will be required by us to get back in contact with you.